Fail-safe Bulk Email Marketing Practices

email marketingBulk email marketing is one of the most important aspects of an effective online marketing campaign. In fact, statistics have shown that 70% of online shoppers have made purchases because of promotional emails they've received. For this reason, bulk email marketing is still considered vital to the success of marketing efforts being conducted online. However, not all of the bulk email that you send out ends up landing in your target market's inbox since email service providers use scripts to distinguish spam emails from those that aren't. Once an email has been detected to be spam, it automatically gets redirected to the junk folder. This is can be a big problem for companies as some messages may not reach their targeted customers. Additionally it also puts their bulk email marketing efforts and email account at risk of getting banned because of spamming. To avoid this from happening to you, the following are some of the fail-safe bulk email marketing practices that experts recommend: Limiting the Campaign to Opt-in Email Addresses Sending solicited emails is the best way to ensure that your bulk email marketing campaign reputation will remain intact. Opt-in email addresses pertain to email accounts that have given authorisation to receive bulk email thus ensuring that none of your messages go to spam folders. When the email service providers detect that a larger volume of the bulk email that you send are often directed to the junk folders of the recipients, your email address will be flagged for spamming. Customers can opt-in to receive newsletters and announcements through email when they sign up on your website or when they make an online purchase from your store. This practice is not only beneficial for your bulk email marketing reputation, but also for your company's budget. When you already have a list of email address that have opted-in to receive bulk email from you, you no longer need to conduct market research to find who might be interested in what you are selling. Aside from that, the time and effort that your team will be putting into a bulk email marketing campaign will be reduced significantly, thus allowing for more productivity in other aspects of your business. Use of Effective Bulk Email Marketing Tools There are a lot of bulk email marketing tools available in the market which you can use for your campaign. Some tools are meant to be used specifically for distribution of bulk email. Others on the other hand, can do more than just send out the emails; they can also keep track of the customers that have opted-in to receive emails from you. This function is particularly important especially if yours is the type of business that requires close monitoring of your targeted market. Aside from monitoring the list of email addresses that have given permission to receive email from your company, advanced bulk email marketing tools can also help you come up with engaging content. Keep in mind that your goal should be to send out bulk email that will captivate your audience so they will read it to the end. For this reason, it is important for you to use a tool that can help you create bulk email content your market would like to read.