Email Marketing Lessons from Experience

email marketing
lessons in emailWhen I first began using the internet, I signed up for so many things. As you can imagine, the result of this was a clogged email inbox, full of things, some of which I did not even know I had signed up for. I did go through some of the emails, but I soon got tired because the information they contained was either irrelevant or too boring for my liking. I finally trimmed up my email marketing advert subscriptions and did away with what I termed useless as my experience grew with each day I spent online. This is pretty much how most first time internet users come to learn of email marketing- through unsolicited or cunningly solicited messages. In my opinion, this is where marketers go wrong. To effectively pass your message, the target audience has to be willing to listen. The probability that cunningly sent emails will be read by recipients is painfully low. Another problem that I can deduce from my experience with email marketing messages that I had unknowingly subscribed to, is that they rarely contain relevant information. In my first days of naivety, I had to sift through volumes and volumes of text, images and hyperlinks and before I could make heads or tails of the information. While designers of the email template used in email marketing might use colourful designs to appeal the recipient, it is good to take into consideration the condition of the reader. Imagine I am loading an email advert on my smartphone. The bandwidth is not that great and I do not have a data plan to back it up. Do you think I will be patient enough to wait for all the colours and images to load before I can sift through to get what I want? Well, I won't. It is not bad to use elaborate personalised designs, only ensure that you keep the message clear and straight to the point. Having handled all these issues of email marketing, marketers might be tempted to think that they almost nailed it. Funny thing is, on a scale of 1-10, you are nowhere near 10. The next and most crucial step is streamlining what you send to specific email addresses. Back in the day, I literally marked some emails as spam. While the senders of these might have thought they nailed it, the truth is they wasted time and resources. You have to ensure that what you sent to a specific email address is relevant and time conscious. These are the two most important aspects of email marketing. Embracing other marketing options might be a good idea if you want to expand your frontiers. I must however insist that having personalised email marketing policies will allow you to create personal relationships with your customers. I still read adverts and publishing from advertisers who sent me relevant quality regardless of how I came to know them, I do not see a reason as to why other people should not. It all depends on how you treat the guy at the end of the line.