Creating Effective Templates for Your Email Marketing Campaign

email marketingIn this day and age, printed newsletters and product catalogues are no longer as effective as they used to be because almost everyone prefers to receive these through email. Aside from being more convenient, email marketing campaigns also help in saving the environment because it helps in reducing the carbon footprint caused by fumes emitted by ink and other chemicals used to process printed paper. If you own a business and are thinking of establishing an email marketing network of your own, the first thing that you would need to do is build a network. There are many ways you can do this - by providing a section on your website where visitors can sign up for email marketing newsletters, by utilising social networking sites, and by conducting a survey amongst the target market your area. When you have already gathered enough email addresses that have opted-in for your company's email marketing newsletters, it's now time to start building your template. Formulate a Catchy Text Content Before you start writing HTML and CSS codes for the layout and design of your email marketing template, you must first come up with the text content. The key here is to make sure that your text content is engaging right from the first sentence. You see, although people spend a lot of time on the internet, they are not likely to spend more than 5 minutes reading an email. For this reason, it is important that the text content of your email marketing template offers interesting information right from the start without sounding too formal. Create a Visually Appealing Email Marketing Template The visual appeal of your email marketing template is as important as the text content, if not more. You see, when recipients get the email and open it, they won't read the text content immediately. Rather, they go about scanning the entire content of the email to see if there's anything that they might like. For this reason, it is important that recipients are awed by layout and design of your email marketing template even before they know what the email is all about. The first thing that you should do here is to study your business carefully and its target market. When you already have an idea of what they might find particularly attractive when they open your email, it's time to look for the right email marketing tool to help you. For this, it is important that you do some research on the different email marketing tools available in the market. Important Things to Remember When Creating an Email Marketing Template Quality over quantity – Don’t create email marketing templates that are overly rich in text content. Less is definitely more when it comes to the content of email marketing materials because you goal is to make sure that the recipient reads it through to the very end. Maximize Scan-ability - This is a very important factor when it comes to email marketing because readers are not likely to read the contents right away. Instead, they scan through the entire email to see what it has to offer. Use Inline CSS for HTML Layouts - It is important to keep in mind that not all email service providers can support the language you used to write the HTML of layout for your email. To remedy the situation, it is best to use inline CSS to ensure that the content of your email marketing material will be readable by all of your recipients.